In a £40m rebranding exercise, cable company NTL has brought all its acquisitions under one name. ‘We wanted consumers to relate to NTL in a positive way, with the identity reflecting the company,’ says marketing director Mike Hounsell. Customer research on the proposed new look was carried out by an independent research company, and ten workshops were held for employees. Hounsell looked at five or six consultancies before selecting Basten Greenhill Andrews for its ‘strength of process, which led to the final design’. On picking a consultancy for a project such as his, Hounsell says: ‘The group needs to be very clear on the disparate values [of the company], and should have a strategic approach to design rather than just getting a nice look… The design has to be integral to the marketing strategy.’
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled