In a £40m rebranding exercise, cable company NTL has brought all its acquisitions under one name. ‘We wanted consumers to relate to NTL in a positive way, with the identity reflecting the company,’ says marketing director Mike Hounsell. Customer research on the proposed new look was carried out by an independent research company, and ten workshops were held for employees. Hounsell looked at five or six consultancies before selecting Basten Greenhill Andrews for its ‘strength of process, which led to the final design’. On picking a consultancy for a project such as his, Hounsell says: ‘The group needs to be very clear on the disparate values [of the company], and should have a strategic approach to design rather than just getting a nice look… The design has to be integral to the marketing strategy.’
Designer Christopher Payne has worked with the club and its fans to craft a special edition crest and kit for the side’s 100-year anniversary.
New branding for the Amsterdam Museum strives to modernise visuals long-associated with the city.
The playful branding for the personalised subscription service hopes to show a different side of the wine world.
Design Partners researcher Anusia Grennell shares insight into the world of musical instrument design and tips on establishing a more inclusive approach.