Creativity comes from understanding

In his letter Spontaneity, not strategy, is the key to creativity (DW 11 June), Thomas Andersson states that “opportunitiesä are found in spontaneous outbursts of sudden insights” and opines that

Barclays

Our challenge in rolling out Barclays’ new visual identity was to rejuvenate the look of one of the best known brands on the UK high street. This was a challenge

Exhibitions

Vanity Cases, from 23 July until 31 October, displays the work of Philippe Starck. The exhibition features examples of Starck’s work in miniature, presented in specially-made vanity cases. The event

Vericore by Ergo

Ergo convinced the animal pharmaceutical company Grampian to boost its low-key image after the consultancy was unable to obtain any company information on it. The company introduced a new name,

In-house name for Sketchley

Branding consultants have been labelled “too expensive” by a Sketchley spokesman after the group created a new name in-house for “less than £10 000”. The textile and utility service group,

Ex-Wolff Olins staff start-up Be

Brand Environment, the start-up consultancy established by two ex-Wolff Olins senior 3D designers, has been appointed by an unnamed airline and has won two rail projects since its unofficial launch

Two’s company in three-way logo

What a pleasure it is to see that great minds think alike. I read with interest the news article regarding the new corporate identity designed by Interbrand Newell and Sorrell

Digest

UK research and design company ID Magasin has been appointed by German crisp and snack supplier Bahlsen to establish what prompts purchases. ID Magasin will film customers in shops and

Japanese to try Boots for size

Boots the Chemists is to broaden its international portfolio with four new outlets in Japan. The first shop opens in Tokyo on 30 July and will be followed by three

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