Creativity comes from understanding
In his letter Spontaneity, not strategy, is the key to creativity (DW 11 June), Thomas Andersson states that “opportunitiesä are found in spontaneous outbursts of sudden insights” and opines that
In his letter Spontaneity, not strategy, is the key to creativity (DW 11 June), Thomas Andersson states that “opportunitiesä are found in spontaneous outbursts of sudden insights” and opines that
Reading your article, The White Stuff (DW 16 July), I was surprised there was no mention of the prevalence of white uncoated stocks at the moment. Having spoken to lots
Our challenge in rolling out Barclays’ new visual identity was to rejuvenate the look of one of the best known brands on the UK high street. This was a challenge
Italian lorry manufacturer Iveco is to introduce a new range of delivery vehicles, developed in association with UK group Ogle Design, to cash in on the predicted growth in Internet
Vanity Cases, from 23 July until 31 October, displays the work of Philippe Starck. The exhibition features examples of Starck’s work in miniature, presented in specially-made vanity cases. The event
Ergo convinced the animal pharmaceutical company Grampian to boost its low-key image after the consultancy was unable to obtain any company information on it. The company introduced a new name,
Branding consultants have been labelled “too expensive” by a Sketchley spokesman after the group created a new name in-house for “less than £10 000”. The textile and utility service group,
Brand Environment, the start-up consultancy established by two ex-Wolff Olins senior 3D designers, has been appointed by an unnamed airline and has won two rail projects since its unofficial launch
What a pleasure it is to see that great minds think alike. I read with interest the news article regarding the new corporate identity designed by Interbrand Newell and Sorrell
UK research and design company ID Magasin has been appointed by German crisp and snack supplier Bahlsen to establish what prompts purchases. ID Magasin will film customers in shops and
I and most design confrères empathise with Dorothy Mackenzie about BA’s identity switch (DW 18 June). As for me, the “ethnic” identities were indeed about reflecting a new, lively, open
Boots the Chemists is to broaden its international portfolio with four new outlets in Japan. The first shop opens in Tokyo on 30 July and will be followed by three