Pentagram brands Aussie airline

International design group Pentagram has been commissioned to review the brand and corporate identity of the official airline of the Sydney 2000 Olympic Games.

Ansett Australia, the country’s second biggest airline, is principally a domestic carrier but has flown internationally, mostly within Asia, since 1994.

Pentagram brand consultant Simon Patterson says: “The business is recovering from an unhealthy period and the catalyst for this review is the Olympics in September next year.

“We are halfway through the first phase of evaluating the brand and its position. We will then make recommendations for the new position in terms of identity. It is more of an evolution of the existing identity than a radical change and is about making the brand identity work more effectively,” he adds.

Patterson estimates that the first feedback from the long-term project will be delivered in “about a month’s time” though “no visual changes will take place for at least a year”.

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