Razorfish adds Fuel to TV offer

US-based Razorfish is reinforcing its interactive TV design base with the acquisition of Fuel, a Los Angeles broadcast design group.

The addition to Razorfish’s international network will provide a boost to its UK work in the interactive broadcast arena which is being stepped up, according to Razorfish managing director Mike Beeston.

“We use interactive TV as another distribution mechanism for our clients and we are building up our resources here as well as in the States. The Fuel acquisition in Los Angeles is an addition to our whole network. It is likely to bring about projects and bring people to us through that network,” says Beeston.

He adds that a creative director appointment is imminent following the departure of Mike Bennett (DW 9 July).

Razorfish chief executive officer Jeff Dachis adds: “Fuel brings a critical depth and experience in broadcast design, commercial graphics, live action production and interactive TV, which will help Razorfish access the merging world of digital networks and traditional TV.”