Two’s company in three-way logo

What a pleasure it is to see that great minds think alike. I read with interest the news article regarding the new corporate identity designed by Interbrand Newell and Sorrell for The National Endowment for Science, Technology and the Arts (News, DW 16 July).

Bentley Holland & Partners’ identity for IT Change Management Consultant, Ergo, rolled out two months ago, shares an almost identical graphic. Our rationale, however, uses the mathematical symbol for therefore (ergo) to underpin the company name.

It will shortly be applied to a corporate brochure and a website.

So if there are any clients out there who don’t want their invoices multiplied by the “power of three”, you know where to come.

Tim Purvis

Creative director

Bentley Holland & Partners

London E14

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