Ergo convinced the animal pharmaceutical company Grampian to boost its low-key image after the consultancy was unable to obtain any company information on it. The company introduced a new name, Vericore, and identity at the beginning of this year.
‘Ergo is highly creative and pays attention to client’s needs,’ explains Vericore chief executive Kieran Murphy. ‘My main concern was that we would lose goodwill and recognition. You are starting with something new that customers or staff might reject. But the old identity was very weak. The new name and identity have gone down well.
‘Spend time with the consultancy explaining the business strategy and the values you want to be associated with the business,’ Murphy advises. ‘The issue that we face because of the sort of business we are [in], is a shift in strategy and culture.’