Wagstaffs in Leeds initiative

Bedfordshire consultancy Wagstaffs Design has created branding and a corporate identity for The Seacroft Partnership – a joint initiative between the public and private sectors to regenerate the Seacroft district of Leeds.

The project has involved the development of a newsletter, livery for a special bus service and branding of a local Community First programme. Wagstaffs Design was appointed to the job by retailer Tesco – a member of The Seacroft Partnership – for which it has worked on a number of previous community liaison projects.

Other members of the alliance include Leeds City Council, Leeds District Employment Service, shop workers trade union Usdaw, property developer Asda St James and building group Quarmby Construction. The joint aim of the groups is to improve the standard of living in the area by addressing issues of poverty, unemployment, poor health, skills shortages and lack of transport links.

Seacroft Shopping Centre, which had suffered serious decline, has now been demolished. It will be replaced by a Tesco Extra store and 14 other shops. The Tesco store is likely to create 500 jobs. Tesco has identified five UK sites which may benefit from the same approach.