Bluestone gives Alton Towers Events corporate edge

Bluestone Design has created print and interactive material for Alton Towers’ Conference and Corporate Events division, after winning a three-way creative pitch in January.

The consultancy’s work encompasses brochures and corporate literature, which roll out this week, along with an advertising campaign, exhibition and promotional material, a website and a CD-Rom.

According to Bluestone Design managing director Jonathan Armstead, Alton Towers has invested more than £40m in its conference facilities, which include two hotels at its water-based theme park, and is targeting blue-chip companies that will spend up to £300 000 on a corporate event.

The consultancy was briefed to shift perceptions of the brand towards a more corporate, conference-led approach, says Armstead.

‘[The client] was looking for a new focus, something that wasn’t theme park-led,’ he explains. ‘We’ve applied Alton Towers branding, but it is subtle, something you discover as you go through [the literature].’

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