National brewer Greene King relaunched its Beer to Dine For product last week, with a brand identity and packaging by Design Bridge. A carafe-style bottle aims to encourage diners to ‘bring beer back to the dinner table’, says consultancy account director Claire Leitao. The same shape, combined with a fork piercing the word ‘beer’, reinforces dining cues on the drink’s label, she adds. Design Bridge beat two other groups to the project following an unpaid pitch in September 2003. Consultancy design director Ian Burren and creative director Neil Hirst were creative leads on the project.
Thisaway has built on its branding for the rugby competition, incorporating the U-shaped logo into the trophy design.
Alongside an animated video, the stamps aim to incorporate “vivid” colour and “lo-fi-style” typography.
Wolff Olins global CEO Sairah Ashman discusses the design process, backlash and legacy of the London 2012 Olympics brand on its tenth anniversary.
As Cannes Lions 2022 comes to a close, we look at the winners of the top design prizes, including the first ever win for a Portuguese studio.