National brewer Greene King relaunched its Beer to Dine For product last week, with a brand identity and packaging by Design Bridge. A carafe-style bottle aims to encourage diners to ‘bring beer back to the dinner table’, says consultancy account director Claire Leitao. The same shape, combined with a fork piercing the word ‘beer’, reinforces dining cues on the drink’s label, she adds. Design Bridge beat two other groups to the project following an unpaid pitch in September 2003. Consultancy design director Ian Burren and creative director Neil Hirst were creative leads on the project.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled