National brewer Greene King relaunched its Beer to Dine For product last week, with a brand identity and packaging by Design Bridge. A carafe-style bottle aims to encourage diners to ‘bring beer back to the dinner table’, says consultancy account director Claire Leitao. The same shape, combined with a fork piercing the word ‘beer’, reinforces dining cues on the drink’s label, she adds. Design Bridge beat two other groups to the project following an unpaid pitch in September 2003. Consultancy design director Ian Burren and creative director Neil Hirst were creative leads on the project.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.