National brewer Greene King relaunched its Beer to Dine For product last week, with a brand identity and packaging by Design Bridge. A carafe-style bottle aims to encourage diners to ‘bring beer back to the dinner table’, says consultancy account director Claire Leitao. The same shape, combined with a fork piercing the word ‘beer’, reinforces dining cues on the drink’s label, she adds. Design Bridge beat two other groups to the project following an unpaid pitch in September 2003. Consultancy design director Ian Burren and creative director Neil Hirst were creative leads on the project.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.