National brewer Greene King relaunched its Beer to Dine For product last week, with a brand identity and packaging by Design Bridge. A carafe-style bottle aims to encourage diners to ‘bring beer back to the dinner table’, says consultancy account director Claire Leitao. The same shape, combined with a fork piercing the word ‘beer’, reinforces dining cues on the drink’s label, she adds. Design Bridge beat two other groups to the project following an unpaid pitch in September 2003. Consultancy design director Ian Burren and creative director Neil Hirst were creative leads on the project.
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.