Volcano reworks Kallo Foods identity to convey ‘simplicity and honesty’

Volcano has revamped Kallo Foods’ branding and packaging, as the health food purveyor moves to raise its profile in the sector.

The refreshed identity rolls out this week across Kallo’s newly launched So Crispy and So Crunchy soya ranges, Free to Enjoy gluten-free line and rice cake products. It will potentially be extended to other categories.

The London consultancy is also reviewing Kallo Foods’ corporate identity and website, www.kallofoods.co.uk. Both are expected to relaunch in mid-September.

Kallo Foods marketing director David Wilkinson briefed Volcano to devise a ‘contemporary, clean and premium’ identity. ‘We’ve got a very established brand, but it needed to be brought up to date. We also needed a clear point of difference on the packaging,’ he says. Volcano chairman Andy Hill says the redesigned identity aims to convey ‘simplicity and honesty’.

Volcano won the work, worth £300 000, in February on the back of its existing relationship with Wilkinson. There was no pitch.