Roland Cartier steps up image

Shoe brand Roland Cartier is to try on a new identity being created by Parker Stratton Design.

The London consultancy is working with interiors specialist David Bentheim & Company, which is creating new retail designs for 145 outlets.

Roland Cartier, owned by British Shoe Corporation, is to trial the new look before a full launch in the autumn.

The new identity will cross the full range of packaging, merchandising and point-of-sale material.