Schweppes shakes up a new soft drink

Schweppes is launching a new adult soft drink called Oasis, with brand identity and packaging designed by Turner Duckworth.

The consultancy’s managing director Chris Collis says the identity and packaging of the spring water and fruit juice drink “reinforces the calming nature of the product”.

Creative partner Bruce Duckworth adds that the “distinctive shimmer in the glass bottle” not only distances Oasis from existing competitors, but also “provides protection from plagiarism”.