Design and innovation are not the same thing

Innovation is the hot subject at the moment. Quite often, though, innovation is confused with design. To understand the differences between the two in business terms has been difficult.

Innovation is the hot subject at the moment. Quite often, though, innovation is confused with design.

To understand the differences between the two in business terms has been difficult.

The best answer that I have been able to come up with is this: if innovation is the currency which makes profit for a business, then is design the exchange rate?

David Royce

Business solutions manager

MED

Brighton

Sussex BN1 1YR

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