Digest
Tesco has launched an own-brand range of Champ – a flavoured potato meal – for the Irish market. Packaging for the three-strong range is by rostered consultancy Pemberton & Whitefoord.
Tesco has launched an own-brand range of Champ – a flavoured potato meal – for the Irish market. Packaging for the three-strong range is by rostered consultancy Pemberton & Whitefoord. If successful, the range may be extended to include more flavours, says consultancy co-founder Adrian Whitefoord.
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