Digest

Tesco has launched an own-brand range of Champ – a flavoured potato meal – for the Irish market. Packaging for the three-strong range is by rostered consultancy Pemberton & Whitefoord.

Tesco has launched an own-brand range of Champ – a flavoured potato meal – for the Irish market. Packaging for the three-strong range is by rostered consultancy Pemberton & Whitefoord. If successful, the range may be extended to include more flavours, says consultancy co-founder Adrian Whitefoord.

Latest articles