Good ideas don’t come from formal brainstorming

I want to applaud Richard Murray for his excellent Private View on creativity training (DW 16 June).

Having been invited to numerous, so-called, creative workshops or brainstorming sessions, I can honestly say that I’ve never known of a single worthwhile idea that has emerged from such sessions.

Although the fashion in industry is now all about being creative, the meaning of creativity is still misunderstood by many.

For example, it is widely known that an inventive solution will probably result in an unusual ensemble of component parts. However, the mistaken view is that if I put together an unusual combination of components, I must be creative.

Our palettes are sometimes affronted by chefs who suffer from the same delusion.

David Crisp

David.Crisp1@btinternet.com