New Bluegreen image for Blues

Premiership rugby club Bedford is unveiling its new name – Bedford Blues – and corporate identity tomorrow, as created by Bluegreen Design Consultants to reflect the club’s recent modernisation.

Having been established in 1886, the club has recently launched a share scheme to encourage supporter ownership as it seeks to become a modern brand.

Bluegreen director Jon Kaye says: “The club is steeped in tradition, so it was important that we built upon some of the traditional elements of the club crest, namely the eagle, castle and club colours of both Oxford blue and Cambridge blue.”

The branding programme includes redesigning all of the team shirts, marketing materials and a range of clothing.

Latest articles