Manchester design consultancy The Chase has been appointed to undertake the brand development of an on-line learning initiative for management consultancy Ellis Hayward.
The Chase will now begin work on branding the project, named Academee, following a recent successful funding deal between Ellis Hayward and Barclays Private Equity, worth £6m. The design group was appointed six weeks ago following a three-way pitch.
Identity development, website design, sales literature, direct mail, on-line advertising and above-the-line marketing will be handled by The Chase, with an anticipated European marketing spend of £1m in its first year of trading.
“We were very impressed with the way The Chase approached the Academee project,” says Academee marketing manager Angie Trotter. “It took time to understand our market, get to the heart of our brand objectives and combine that insight with great creativity.
“I’m really excited about the work that we will produce together over the forthcoming months,” she adds.
The Chase has just designed Architectural Ceramics 2000, a specifiers’ guide to the Pilkington tile range. The 84-page brochure was designed not only to inform but to inspire architects, according to The Chase creative director Lionel Match.