The Orkney Beer Company has introduced a new corporate identity and product packaging created by Scottish consultancy Gardiner Russell. Two of the brewery’s ranges – The Red MacGregor and Dark Island – have been relaunched during the past week. A further four – Northern Light, Dragonhead, Raven Ale and Skullsplitter – are currently being prepared for sale. The packaging variations feature digital illustrations, on a Scottish theme, by Myles Talbot.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.