The Orkney Beer Company has introduced a new corporate identity and product packaging created by Scottish consultancy Gardiner Russell. Two of the brewery’s ranges – The Red MacGregor and Dark Island – have been relaunched during the past week. A further four – Northern Light, Dragonhead, Raven Ale and Skullsplitter – are currently being prepared for sale. The packaging variations feature digital illustrations, on a Scottish theme, by Myles Talbot.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.