The Orkney Beer Company has introduced a new corporate identity and product packaging created by Scottish consultancy Gardiner Russell. Two of the brewery’s ranges – The Red MacGregor and Dark Island – have been relaunched during the past week. A further four – Northern Light, Dragonhead, Raven Ale and Skullsplitter – are currently being prepared for sale. The packaging variations feature digital illustrations, on a Scottish theme, by Myles Talbot.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of