Ceramics group Wedgwood is continuing on a contemporary theme with its latest product brochure, created by Tayburn Design. Each section of the brochure – which covers the brand’s Classic, Contemporary, Traditional and cutlery ranges – features ‘lifestyle’ photography which seeks to encapsulate the values of the relevant products. New shape charts, designed to avoid a technical appearance, have been introduced to fit in with the more modern image.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of