Ceramics group Wedgwood is continuing on a contemporary theme with its latest product brochure, created by Tayburn Design. Each section of the brochure – which covers the brand’s Classic, Contemporary, Traditional and cutlery ranges – features ‘lifestyle’ photography which seeks to encapsulate the values of the relevant products. New shape charts, designed to avoid a technical appearance, have been introduced to fit in with the more modern image.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.