Wedgwood’s brochure reinforces contemporary makeover

Ceramics group Wedgwood is continuing on a contemporary theme with its latest product brochure, created by Tayburn Design. Each section of the brochure – which covers the brand’s Classic, Contemporary, Traditional and cutlery ranges – features ‘lifestyle’ photography which seeks to encapsulate the values of the relevant products. New shape charts, designed to avoid a technical appearance, have been introduced to fit in with the more modern image.

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