Ceramics group Wedgwood is continuing on a contemporary theme with its latest product brochure, created by Tayburn Design. Each section of the brochure – which covers the brand’s Classic, Contemporary, Traditional and cutlery ranges – features ‘lifestyle’ photography which seeks to encapsulate the values of the relevant products. New shape charts, designed to avoid a technical appearance, have been introduced to fit in with the more modern image.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.