Design House has rebranded independent family brewery St Austell and four of its cask ales to commemorate the Cornish brewery’s 150th anniversary. St Austell’s identity has been updated and two ales have been relaunched under different names. Bosun’s Bitter has been replaced by IPA and Daylight Robbery, originally brewed to mark the solar eclipse in 1999, becomes Tribute. Beer brands Tinners and HSD, which stands for Hicks Special Draught, keep their names but have been given new identities.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.