Dew Gibbons has created Aristoc’s revamped corporate identity, along with updated packaging for its Ultra brand, which launches this summer.
Dew Gibbons director Shaun Dew says the relaunch intends to “raise the brand’s profile and improve customer selection”.
Aristoc marketing manager Jo Boyer says, “We’re breaking many of the visual stereotypes prevalent in hosiery packaging – disembodied leg shots, overglamourised images and unnatural poses. It allows us to achieve consistent Aristoc branding and strong range differentiation.”
The branding exercise is the first to be undertaken by Dew Gibbons for Aristoc and will be followed later this year by branding and packaging for the company’s Soleil and Freeflex hosiery ranges.
Dew Gibbons is also working on branding for new fashion and sock ranges for Aristoc, the launch date of which is still to be confirmed.
Dew Gibbons won the project following a four-way credentials pitch (DW 10 November 2000).