The catalogue accompanies the touring exhibition Inside Cover – exploring the role of the book. SAS has reinterpreted the catalogue and produced an innovative loose-leaf publication housed in an unusual printed case.
‘It’s made of Velbex, the material used for blood bags,’ says SAS designer Gilmar Wendt, who worked on the project with designers Matt Tomlin and Franki Goodwin. ‘Because of the subject of the exhibition it would have been entirely inappropriate to design a traditional style, perfect-bound catalogue, so this was our response, a collection of folded posters in a see-through case which acts as a cover, a carrying bag and piece of display material.’
‘Choosing an unusual material is a good way of adding something special to the project; I was looking for a plastic which was soft and malleable, solid and smooth, but which was also strong and could take print. It’s an industrial material and normally sold on a roll, a tonne at a time, we only needed a small amount and luckily managed to strike a special deal,’ says Goodwin.
The bag is held together with four press studs and has been screen-printed on the inside with text introducing the exhibition.