Pets, apparently, win prizes, but HGV Design certainly deserves one for the work it has done for pet home-deliveries company Halo. The consultancy was charged with creating a new image for the company van and went the whole hog. Close-up photos of a cat were digitised, produced on vinyl and applied to the van. It gives rise to a few important questions like: does it moult in the summer? Does it hate the rain? Does its hair stand on end during road rage incidents? Does it purr?
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.