The Sandom Group has merged its international and UK naming, branding and packaging consultancies to form Vibrandt, which will spearhead an international expansion programme.
The group has confirmed that acquisitions could form part of the expansion and it anticipates opening “one or two” overseas marketing offices within three years. The US, South America and Australia are target markets, but creative services will be kept in the UK.
Graphique, the international specialist, and UK arm The Sandom Partnership merged last week. There have been three redundancies. Vibrandt offers naming, branding and packaging services with an accent on the fmcg sector, managing director John Sandom says.
Vibrandt’s client list includes Lever FabergÃ©, Kraft Foods Europe, Quaker Oats, Unilever Best Foods and Castrol GTX.
“The consultancy has been set up to look after clients and brands on a more international basis. The Sandom Partnership was UK-focused and the addition of Graphique has given it international capabilities,” says Sandom.
Graphique was bought by the Sandom Group last April because of the international opportunities it offered, particularly through its relationship with Lever, he adds.
Vibrandt is expected to generate the bulk of design fees for the Sandom Group, which includes structural design consultancy Impackt and business development consultancy Distillery. Sandom claims Vibrandt will attract £4m in design fees in the next financial year.
The consultancy, which will share offices with its sister consultancies in Windsor, has a workforce of 40 people, 60 per cent of which are in creative services.
Creative director Andrew Piper, formerly design director at Landor in Paris, and client services director Simon Gore have responsibility for the consultancy’s structure, management systems, brand identity and client communications.