Can design stop Pizza Hut going down the deep pan?

I would like to respond to last week’s Voxpop (DW 15 March), which asked/ what can design do to improve the Pizza Hut experience without losing its core values?

As ‘America’s Favourite Pizza’ becomes the ‘UK’s most reviled’, you imagine that the current sticky, noisy, smelly, badly serviced and cheese-rimmed-with-four-dessert offer must overhaul everything it does to regain, not lose, its core values.

Simon Thompson, Head of Marketing, Four IV, London EC1