Japanese no-brand retail chain Muji may shift to a more ‘casual’ store format as it expands into Europe and increases stores in the UK, says its UK chief.

Cookie Takahashi, chief UK representative of Muji’s parent company, Ryohin Keikaku, confirms the group is in contact with Richard Woolf, of McDaniel Woolf, regarding the plans. Woolf did the chain’s current UK store format while working with architect Harper Mackay.

Between 30 and 50 UK stores are planned, with a projected total of 200 across Europe.

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