I refer to your article on annual reports in your issue of 2 May.
We were delighted that you chose our annual report for review – and particularly delighted that your panel liked it so much. However, the report was designed and produced in-house, not by Abbott Mead Vickers. We use AMV as our ad agency for marketing The Economist – very successfully – but they had nothing to do with our annual report except for the cover (which they prepared as part of an earlier ad campaign for The Economist).
Last year’s report was designed by The Economist’s graphics team, led by Graham Douglas and Graham James. Graphs and charts were prepared by our finance department in conjunction with the graphics team. Printing was by our subsidiary, Redhouse Press Limited.
The copywriting was done by our chief executive, Marjorie Scardino, and myself.
We all had a good laugh about your projected cost estimates. If we spent “between 100 000 and 200 000 per report per year” we would be looking for new jobs.
A E Wales