London group labels Bowie’s publishing aim

David Bowie this week launched an art book publishing company called 21, with a corporate identity designed by London consultancy Rowson Holbrook.

The company is named 21 because it will “address the cultural issues of the 21st century and will create a platform for new words, new images and new ideas”, according to a spokeswoman. Bowie claims: “21 will revolutionise art publishing in this country.”

Rowson Holbrook was recommended for the project. Its solution interprets the number 21 as a question mark and an exclamation mark, drawn by lettering artist Tony Forster, to reflect the intention to question and shock.

Rowson Holbrook is redesigning the corporate identity of the Haemophilia Society.

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