Ford logo has a Partners revamp

The Partners has refreshed Ford’s famous blue oval logo as the car group re-introduces its eponymous identity as its corporate logo.

Since 2000, while vehicles maintained the blue oval badge, corporate literature and signage used the so-called ‘trust mark’ – Ford Motor Company, written out in full script.

The change, which is being made to celebrate Ford’s centenary in June, does not affect vehicle badges at this stage.