Freixenet is set to relaunch its sparkling wine range, with packaging designed by Holmes & Marchant.
The consultancy refreshed three of the Spanish wine label’s sparkling lines – Cordon Negro, Carta Nevada and Cordon Rosada (pictured) – in an attempt to raise Freixenet’s credentials as a premium brand. Holmes & Marchant was appointed in March 2006 on the strength of an historical rela – tionship with Freixenet’s current international group product manager, James Dress.
‘We put in place an interna – tional taskforce about three years ago to conduct research into the sparkling wine market,’ says Freixenet senior brand manager Suzanne O’Hara.
‘We briefed Holmes & Marchant to revise our brand positioning and boost our rosé line, Cordon Rosada, to make it more of a sister product to our key Cordon Negro label.’
The new packaging is curr – ently being rolled out globally, and should start to appear on UK shelves at the end of May.