Attik duo leave to set up new group

Attik is refocusing on to more brand development work following news of the departure of its UK and US creative directors, Simon Dixon and Aporva Baxi.

The two are setting up a London-based consultancy, Dixonbaxi, on 1 January. It will offer strategic thinking, print design and management, brand identity, broadcast, film and interactive design services, says Dixon.

Their respective departures are amicable and part of their natural career progressions, Dixon says. Both he and Baxi are leaving to ‘chart new territory’.

The move comes at a time that Attik is seeking to develop its brand execution work, says Attik co-founder James Somerville. It will replace Dixon and Baxi with outside appointments, but none have yet been made.

Somerville is in talks with headhunters in London and New York. Recruitment, particularly at creative director level, is very healthy at the moment, he says.

Dixon will stay at Attik’s London office until January and has not set his leaving date. Baxi left his post in New York yesterday (Tuesday).

Baxi and Dixon will be working with as yet unnamed clients, as well as looking for space to undertake more personal projects, such as books and films, which will enable them to spread their wings creatively, says Dixon. ‘We hope to develop our skills in graphic design, strategic thinking and print, but also to explore motion and interactive areas,’ he adds.

‘We are hoping to develop our individual voices and be more involved in the design community,’ Baxi comments.

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