Fat has designed a giant temporary facade, unveiled on 17 November, to front a high-profile retail development on central London’s Carnaby Street. Property developer Shaftesbury, which owns a large proportion of the area, is hoping to woo more contemporary retailers to the street, says Fat director, Sam Jacob. Fat’s artwork features text spelling out ‘Carnaby Street W1’ when read from a distance, as well as mock Tudor timberwork mimicking the Tudor facade of nearby department store Liberty and cartoon-style trees. The consultancy won the work on the strength of a previous project with Shaftesbury in 1999 producing limited edition carrier bags to promote the Carnaby Street area.
Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.
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The 140-year-old North London venue has been given a new look to stop it being seen as a giant, “corporate” gig space and show that it is embracing the local