Carnaby Street W1

Fat has designed a giant temporary facade, unveiled on 17 November, to front a high-profile retail development on central London’s Carnaby Street. Property developer Shaftesbury, which owns a large proportion of the area, is hoping to woo more contemporary retailers to the street, says Fat director, Sam Jacob. Fat’s artwork features text spelling out ‘Carnaby Street W1’ when read from a distance, as well as mock Tudor timberwork mimicking the Tudor facade of nearby department store Liberty and cartoon-style trees. The consultancy won the work on the strength of a previous project with Shaftesbury in 1999 producing limited edition carrier bags to promote the Carnaby Street area.