IRN broadcasts Hat-trick brand

Hat-trick has redesigned the identity for Independent Radio News, which is the first revamp of the company’s logo since IRN was launched in 1973.

The consultancy’s work includes trade and consumer websites, stationery, CD guidelines, a directory, a brochure, signage and merchandise, such as mugs.

The identity will first appear on stationery and the consumer website, www.irn.co.uk, both of which launch next week. The directory, which includes listings for every UK radio station, is scheduled to be sent out before Christmas.

IRN merchandise and signage will follow next year, says Hat-trick partner Jim Sutherland.

The consultancy was appointed on the strength of previous work with Capital Radio Advertising. It created an identity in July for Newslink, Capital’s news service, which is supplied to radio stations by IRN.

Hat-trick’s brief was to modernise the brand identity, remove the ‘corporate feel’ of the logo that had evolved and enable the identity to sit easily alongside the Newslink marque, Sutherland adds.

The consumer website will feature headlines and background information on IRN, and the trade-only site will incorporate downloadable news bulletins. They were designed in collaboration with Smart421, which undertook the backend work.

IRN supplies news programming to 260 radio stations in the UK, which boast 27 million listeners in total.

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