Liverpool Biennial campaign uses labour of Love

Love will be presenting initial concepts for Liverpool Biennial’s £250 000 promotional campaign on 8 December, following its appointment last month.

In addition to an advertising and promotional campaign, Love will also be tasked with conceiving plans for street signage and dressing to support the city’s second biennial, which runs from 14 September to 24 November 2002.

Love is part of a triumvirate put together by the Biennial following credentials presentations by nine groups of ‘partners’ in October. The Biennial invited design consultancies, digital specialists and media planning and buying outfits to present together.

‘We were very keen to keep the work in the North West,’ says a Biennial spokeswoman ‘We needed [consultancies] with breadth of experience and particularly national campaign experience.’

But it ‘didn’t like’ the way the partnerships were put together and picked the three companies individually, the spokeswoman says.

Love is working with digital consultancy TM3 and media shop McCabes.

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