Tony Blair decided back in March that people aged between 50 and 65 should stop nagging their offspring about settling down, getting pensions and sorting out their lives and do something more useful instead. Hence the launch last week of the Experience Corps, designed to encourage this mature, wise age-group to offer their ‘experience’ to the local community. Saatchi & Saatchi created the ‘square peg in a square hole’ identity, illustrating how Experience Corps matches people to the right work. Steel Design has created the website, www.experiencecorps.co.uk. Expect to be turned away at clubs by ‘experienced’ bouncers in the near future, then.
Our Creative says that the supermarket’s value range is designed to be “honest, simple and straightforward”.
2022 Birmingham Commonwealth Games opening and closing ceremony production designer Misty Buckley reflects on how she tackled the historical complexity of the city.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
Its new look is designed to be more legible and coincides with relaunched website, which aims to be more intuitive.