Tony for cronies

Tony Blair decided back in March that people aged between 50 and 65 should stop nagging their offspring about settling down, getting pensions and sorting out their lives and do something more useful instead. Hence the launch last week of the Experience Corps, designed to encourage this mature, wise age-group to offer their ‘experience’ to the local community. Saatchi & Saatchi created the ‘square peg in a square hole’ identity, illustrating how Experience Corps matches people to the right work. Steel Design has created the website, www.experiencecorps.co.uk. Expect to be turned away at clubs by ‘experienced’ bouncers in the near future, then.