Harrods furniture department plays host to the launch of international furniture manufacturer Theodore Alexander’s Hermitage collection. Based on the furniture in the Hermitage Museum in St Petersburg, Russia, the collection comprises 200 pieces created by the company’s founder, Paul Maitland Smith, and creative director, Anthony Cox.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.