Iconic US furniture brand Herman Miller is creating a new state-of-the-art showroom in London’s Aldwych, due to open in February 2008. Specialising in designs for the modern workplace, the furniture manufacturer is working in conjunction with designers Forme Partnership, to build the ambitious, 1000m2 multifunctional showroom space, known as its ‘National Design Centre, London’.
According to Jorge Gallegos, Herman Miller’s international showroom designer, the space will be divided into four zones, including an eight-storey atrium called the ‘hosting zone’ with café and reception area, a ‘dis – covery zone’ with confer ence rooms and a product display area called the ‘revelation zone’. Luke Dawson, the company’s marketing manager, says, ‘The aim is to create a differentiated experience for all who visit, and offer them an opportunity to understand more about our products and services, and get under the skin of the brand.’
The environment is also at the top of the agenda. In line with Herman Miller’s reputation for using recyclable materials and ecologically sound manufacturing practices, the new London project is also compliant with the latest British Research Establishment Environmental Assessment Method guidelines for sustainable design. ‘Above all,’ says Gallegos, ‘we wanted it to be a fun, welcoming space which represents the Herman Miller brand.’