Poke revamps website for top dress designer

Poke has completed a new-look website for clothing designer Jenny Packham. The site launch follows a rebrand of the company by London creative group Saturday, which includes a new identity, fresh signage and revamped packaging. Packham designs ready-towear ranges (pictured) and bridal ranges for celebrities such as Keira Knightley and Eva Longoria.

Poke creative director Simon Waterfall says the website brief was to bring out the brand’s new identity and to reinforce the elegance of the designs.

‘The main task was to let the images have as much space as possible and let the clothes do the talking,’ he adds. ‘We wanted to retain a strong visual language to intrigue the viewer.’

Poke won the task of revamping the site because of its directional approach to design and its understanding of the luxury sector, says Packham. The website, http://www.jennypackham.com, went live on Monday.