A government-sponsored agency in Belgium has launched an industrial design exhibition in an effort to convince local companies of the value of designers.
The crafts and design department of VIZO, the Flemish Institute for small and medium-sized enterprises, receives 50 per cent of its funding from the Flemish regional government.
VIZO is using the second Triennial for Design to show how design can benefit industry on an international scale.
It hopes to help design groups increase their profile and turnover.
Politicians and companies in the region, including luggage giant Samsonite, are supporting the initiative, called Op Mens-en Maat – or On Human Scale – which will open to the public from 19 December.