Briefs

London consultancy Bentley Holland Partners has redesigned the logo for the Essex Harley Owners Group. The image will be applied to promotional material for the motorcycling group.

Siebert Head has redesigned the packaging for shining-agent Mr Sheen, to give it a more modern feel. The new-look cans go on-shelf next week.

Tonic, set up by former Deepend Design senior designer Ranzie Anthony and Robert Kennedy, previously at The Microsoft Network, has designed the identity for IT business consultant Agora.

The Lotus Foundation, a charity launched by ex-Beatle Ringo Starr and his wife Barbara to offer financial aid for child and animal welfare, addiction recovery and women’s issues, has an identity by The Team.

The Just Juice Company is taking on Ocean Spray with the launch of its own cranberry drink. The upbeat packaging for the range is by Blue Marlin. Two varieties have been introduced, Crush for a younger audience and Reserve, featuring wine cues and positioned as a premium offer for older consumers. ‘Normally juice packaging just shows fruit,’ says Blue Marlin associate creative director Mark Rylands.

London design group Bureaux has created a promotional brochure for menswear designer Peter Werth. The document will be distributed in-store and to retail buyers at trade shows.

Although The Partners did consider pitching to design the new corporate identity for The Merchants Group, as reported last week, on learning it would be unpaid, it declined to compete for the project.

Last week Design Week reported that BDG McColl’s operating profit for 1997 decreased by 87 per cent as mentioned in accountant Willott Kingston Smith’s survey. The group’s operating profit in fact increased from 1996-97 by 447 per cent.