JKR updates Britvic’s look

JKR has created a new identity for soft drinks group Britvic, in a bid to reinvigorate the brand as a distinctive, premium and contemporary range. Products featuring the new look are currently being rolled out to shops.

‘This move builds on Britvic’s brand equity and reaffirms our products as modern icons for the soft drinks industry,’ says Britvic marketing director Andrew Marsden. The group has been facing increased competition in the soft drinks sector.