Household creates ‘Grand Salon’ flagship store for Coast

Fashion retailer Coast is launching a flagship store on London’s Regent Street, with an interior concept designed by Household.

The design, dubbed The Grand Salon, has been trialled by Coast in Leeds for the past 12 months, before being adapted for the company’s first standalone store in London, unveiled last week.

Household creative director Sarah Page says the interiors are intended to offer a ‘glamorous and relaxed atmosphere’ and they draw inspiration from the Art Deco period. ‘The main objective is to create a sensual feel that focuses on the use of materials, such as black lacquer finishes, smoked glass and champagne wallpaper,’ she says.

The two-floor store features bespoke chandeliers designed by Tom Kirk, plus lilac and mauve suede panels which form a backdrop for the brand’s colour palette. In an effort to encourage customers to spend more time in-store trying on the brand’s ‘occasion wear’, interiors are more relaxed and offer larger changing rooms than existing Coast outlets.

Coast currently operates 24 standalone stores and 154 concessions across the UK and Ireland. It is part of the Mosaic Fashion group, which also owns Karen Millen, Oasis and Whistles.

Household was appointed to work on the Coast standalone concept by Mosaic Fashion in July last year.

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