Coley Porter Bell has handed the vacant job of chief executive to Vicky Bullen, its former managing partner. Bullen will take up her new position at the end of the month, replacing Cheryl Giovannoni, who is set to join WPP branding stablemate Landor Associates as its UK managing director.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.