Words to the wise in the design community

With regards to News Analysis (DW 8 September 2005) – clients are ‘turning to wordsmiths’ because design continues to treat writing like an eccentric aunt at a wedding – has to be invited, but best kept at arm’s length.

Advertising has always understood the extraordinary power of combining words and imagery: the design business will be more commercial and more creative when words and imagery are considered equally.

Julian Gorham, Head of words, Corporate Edge, London W14

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