The Conservative Party could see its logo change in a bid to better represent “workers” and “low-income voters”.
Senior Conservative MPs are campaigning for the image change, reports The Telegraph, though the party has not confirmed a rebrand will happen.
Swap “broccoli” for “ladder of opportunities”, says Halfon
The existing logo, which has been in use since 2006, contains a tree symbol filled with the pattern of the Union Jack flag. Prior to this, the party’s logo held a torch symbol.
Robert Halfon, who is MP for Harlow and former deputy chairman of the party, is one Conservative who has suggested scrapping the “broccoli” logo for a “ladder of opportunities”, according to his Twitter page.
— Robert Halfon (@halfon4harlowMP) October 22, 2017
Halfon has also allegedly suggested additional parts to a ladder logo, such as a pair of hands alluding to someone “climbing” it, and a safety net that would “catch them if they fall”, according to the Telegraph.
Reach out to “low-income voters”
The comments come as the MP delivered a speech this month laying out the Conservative Party’s need to create a “ladder of opportunities” for “low-income voters”, providing them with access to “skills, education and jobs” and making the Conservatives a “true worker’s party”, according to the Centre for Policy Studies.
Halfon has also said he wishes to strengthen the party’s relationship with trade unions. Conservative workers’ union ToryWorkers currently also has a logo containing a ladder, and Halfon alluded to aligning with this group on Twitter.
The MP has been campaigning for a logo change since 2014, according to the BBC. Former Conservative Party chairman Grant Shapps has also reportedly said he wanted to rebrand the Tories as the Workers’ party in a bid to reach out to blue collar workers, which are people in labour and physical jobs.
UKIP rebranded last month
The mooted rebrand comes after right-wing UK Independence Party (UKIP) changed its logo, replacing its pound sign with a lion while retaining its brand colours of purple and yellow.
The new logo came with controversy, due to its alleged resemblance to the Premier League’s lion branding, which was designed by DesignStudio in 2016.
The Conservative Party has not confirmed a rebrand and did not respond to Design Week’s call for comment.