HP Foods has introduced three new barbecue sauce flavours, with design work by Dragon.
Through the packaging, the consultancy aimed to give the barbecue sauce sector its own look. Dragon also named the three varieties: sweet and smokey, classic recipe and spicy mayhem.
“We wanted to differentiate the sauces from other products by giving them their own identity. But we also wanted to use the HP brand name,” says Dragon creative director Greg Vallance.
The resulting packaging is aimed primarily at families and is intended to suggest authenticity and the idea of healthy eating. The sauces launched last weekend into grocers across the country.