Redland Roofing Systems is considering reviewing its corporate identity, following the formalisation of its first roster. The line-up comprises TGV, Edward Briscoe Design, Revolution and Design House.
“We will probably look at our identity,” says marketing director Clive Jackson. “We have a number of subsidiary businesses and need suitable identities to go with them.”
Redland Roofing Systems is the UK subsidiary of the European organisation RBB.
“We buy quite a bit of design,” says Jackson of setting up the roster, “We have ambitious marketing programmes which are becoming increasingly varied.”
The roster consultancies will be invited to pitch on a project-by-project basis and will work on merchandising, packaging design, brand development, and sales and technical literature.