I fear I must own up to not being the author of the phrase “a programme is a tangible experience integrally related to being there”, which was coined with reference to Hemisphere’s work for The Bridgewater Hall (DW 17 April). After a quick straw poll, nobody here could hazard a guess as to what it meant. Anybody capable of creating such linguistic twaddle would clearly be lauded in a Design Week “Designer Bollocks Corner”. As yet, unfortunately we are unworthy.
Hemisphere Design Consultants
Manchester M1 1HR