BBC Two is set to air a new home interior design TV series this summer, fronted by Jam directors Jamie Anley and Phil Nutley.
Currently using working title Brand New Home, the show will see Anley and Nutley travel the UK meeting British homeowners who hope to improve their homes rather than moving.
To differentiate it from other interior design shows, Anley and Nutley aim to ‘release the creative imaginations’ of their subjects, rather than feeding them instant interior design solutions, according to Anley.
Production company Maverick approached Jam following a lengthy search for designers to not only front the show but also to help develop it. Both Maverick and Jam claim that the consultancy has had a significant input into the programme concept.
‘Maverick came to us with no format or idea, so our usual consultancy working practices have heavily influenced the programme,’ says Anley.
The series comprises six hour-long episodes in which the design duo meet a family at a location outside their home, before embarking on a series of exercises including habit-breaking, walkabouts, looking through forgotten belongings, and creating a ‘mood wall’ of ideas. Some homes will undergo structural changes.
‘We take families out to places they like to go, and ask them to bring inspiration back from those places.’ Jam claims to routinely employ the same approach with its clients.
Anley’s TV ambitions stretch beyond the show. ‘There are other format ideas that we are really keen to develop which we are incubating at the moment. We want to reach as many people as possible with our ideas.’ This, says Anley, could include working on a bigger community scale.
Due to air in August, Anley reports that they are struggling to name the programme before marketing begins. ‘I don’t like the working title at all,’ he says.