Bloom, the book

Bloom is a mix of fashion, health and beauty and philosophy, set against a visual background of flowers. The book is the work of Li Edelkoort, the woman behind the quarterly magazine Bloom, and Lisa White, Bloom’s editor-in-chief. Edelkoort says, ‘The horticulture industry is becoming a full-blown lifestyle industry in its own right.’ Designed by Anthon Beeke, Bloom hits the shelves in November.